Question
Based on the information contained in the case and using concepts from B100 Block 4, describe the marketing mix used by Susan and Claire's coffee
Based on the information contained in the case and using concepts from B100 Block 4, describe the marketing mix used by Susan and Claire's coffee shop.
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
