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Based on the information provided to the sales, IFE and EFE score profits below, construct the IE Matrix and explain the position of Home Care

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Based on the information provided to the sales, IFE and EFE score profits below, construct the IE Matrix and explain the position of Home Care Productions Bhd. Next, suggest two (2) appropriate strategies for each segment to be implemented based on the information obtained from the matrix. (20 marks) Segment Sales Prot Skor IFE Skor EFE Health RM 5,786 million RM 1,234 Million 3.5 Baby product i RM 10,890 million RM 2,700 Million 3.5 Household product RM 17,262 million RM 575 million 2.5

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