Based on the list of advantages of the mass media, which of the media forms listed below is proved to offer the advantages of an immediate response, being interactive, highly selective targeting, global, and the fastest growing medium? Select one: a. Internet b. Newspapers c. Direct mail d. TV One of the factors to be considered when determining a media strategy is Select one: a. Competitive Strategies and Budget Considerations b. Media Availability and Economics c. Sales Potential of Different Markets d. All listed factors should be considered The purpose of a is to conceive, analyze, and creatively select channels of communication that will direct advertising messages to the right people in the right place at the right time Select one: a. advertising b. message management c. media planning d. concept development A refers to the duration of an advertising campaign over a given period of time: Select one: a. message frequency b. message reach c. message continuity d. message weight Media Mix elements are: Select one: a. markets, money, media, mechanics, methodology b. markets, money, media, managements c. mood of the message, markets, money, media, mechanics d. message size and length, media, mechanics, methodology Which of the following is (are) considered to be the role(s) of creativity in advertising? Select one: a. creativity helps advertising inform b. creativity helps advertising persuade c. creativity puts the "boom" in advertising d. all listed are the roles of creativity in advertising A creative team in an advertising agency is made of many people. Which of these people is responsible for developing the verbal message spoken by the imaginary persona within an ad? Select one: a. Style coordinator b. Media director c. Art director d. Copy writer Dunng a creative process, creating team members assume tour major roles. Which role pertormis the tasks of gathering information (such as facts, experiences, history, feelings), analyzes objectives of the future message, and gathers various ideas (brainstorming)? Select one: a. The judge b. The artists c. The explorer d. The warrior Which of the following forms of direct marketing is the most exciting and fastest growing method? Select one: a. Telemarketing b. Direct mail and catalogs c. E-commerce d. Television A offers a simple guide for establishing copywriting objectives. This pyramid consists of stages (from top to bottom) such as action, desire, credibility, interest, and attention. Select one: a. advertising pyramid b. creative pyramid c. marketing pyramid