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Based on the market segment: MILLENNIAL MEN IN THE UNITED STATES What would be their ideal self? What is their actual self? What products do

Based on the market segment: MILLENNIAL MEN IN THE UNITED STATES

  1. What would be their ideal self?
  2. What is their actual self?
  3. What products do they prefer to bridge the gap between ideal self an actual self?
  4. How do the products help them to bridge the gap?

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