1. Based on the new market you have selected, outline an expansion strategy for Homeland and include the following implementation and marketing details: (30 marks total)
   1. Expansion Objectives - make them realistic, clear, and SMART (4 marks)
   2. Target market - be specific, provide #'s, and more than one potential market should be selected and described (8 marks)
   3. Distribution Channels (4 marks)
   4. Branding - Would you change it or keep it the same, and why? (4 marks)
   5. Marketing Mix (4 P's) - provide details and rationale for each element. (10 marks)