Based on the reading: Chteau Margaux: Launching the Third Wine Question: Outline a brief audit of the
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Based on the reading: Chteau Margaux: Launching the Third Wine
Question: Outline a brief audit of the environment facing the third wine (strengths, objectives, needs, and characteristics). If a third wine were to be launched, at whom should it be targeted and how should it be positioned? What are the options, and which do you prefer?
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