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Based on the reporting in the case and your own experience, how does coffee culture vary around the world? Do you think Starbucks will succeed

Based on the reporting in the case and your own experience, how does “coffee culture” vary around the world?

Do you think Starbucks will succeed in Italy?

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HOW COFFEE VARY IN DIFFERENT COUNTRIES Coffee culture appears in the way in which people consume coffee the way they make it and where coffee is serve... blur-text-image

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