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Based on the requirements for being a global brand which are: Dominate domestic market, which generates cash flow to enter new markets Meet a universal
Based on the requirements for being a global brand which are:
- Dominate domestic market, which generates cash flow to enter new markets
- Meet a universal customer need
- Reflect the consistent position worldwide
- Benefits from positive country of origin image
- Having a unique or outstanding model business and competitive advantage compared to other brands
- The focus is on the product category
- Demonstrate balanced market-country coverage
Explaining clear reasons why AirBnb is considered as a Global Brand
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