Based on the scenario, identify the marketing mix incidents that occurred.

State the reason why the identified incidents are the marketing mix error.

Based on the scenario, state your opinion on the product mix of Raja Coffee. Should Raja Coffee continue the product mix OR they need to change it? If the need changes, propose ONE (1) new arrangement of product mix.

Explain (3) solutions to overcome the identified marketing mix error.

Raja Coffee is a local coffeehouse with two outlets located at Bandar Baru Bangi and Shah Alam. The location of the outlets is surrounded by schools, community colleges, and universities. The nearest residential is a low-cost housing residential with a distance of 10KM. Raja Coffee serves varieties of coffee like Brewed Coffee, Vietnamese Coffee, Thai Coffee, and Malaysian Local Coffee. In addition, Raja Coffee also serve non-coffee drinks like varieties of tea and fruit juice. The outlets also serve types of pastries and cakes, mainly French and English pastries. To bring more customers, the owner serves local Malay desserts like Kueh Talam, Cucur Udang, Kueh Koci, and Kueh Seri Muka. The product mix (i.e., menu) of Raja Coffee is attached below. The owner had a belief that 'Everyone Can Enjoy The Cozy Meal at the Lower Price.' Based on this belief, the price range of Raja Coffee products is RM0.90 to RM 9. The cheapest product is Kueh Seri Muka, and the most expensive product is a slice of English Fruit Cake. Raja Coffee promotes their coffeehouses by distributing flyers to the nearest residential and share the newest promotion through the owner's FB account. Raja Coffee offers a 15% discount on all products during an off-peak time such as the weekend. 60% of the menu is prepared in-house to maintain food quality, like pastries and Malay desserts. For the cake product line, Raja Coffee outsource from the bakery in Gombak. During a hot day, 3% of the cake delivered were end-up defected. Brewed coffee recorded the highest sales volume than other products, and during weekdays, 75% of the menu was sold. Meanwhile, during the weekend, 55% of the menu was sold. However, the six-monthly revenue is -25%, even though the coffeehouse started to run delivery service two months ago