Question
Based on the textbook: Burton, L. J., et al (2019). Sport Leadership in the 21st Century (2nd ed.). Jones & Bartlett Learning. In chapter 5,
Based on the textbook: Burton, L. J., et al (2019). Sport Leadership in the 21st Century (2nd ed.). Jones & Bartlett Learning.
In chapter 5, case study: Active Listening and Anthem Protests.
Using bullet points for notes, which image repair strategy(ies) (aka crisis response per Benoit) did McNair use following his "inmates" comment?
Using bullet points for notes, Was McNair's apology statement effectively repairing his image and resolving the concerns among Houston Texans players? Details. If so, why? If not, then outline what he should have or could have done differently to better resolve the concerns. Use techniques from this chapter and outside research.
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