Based on the TWO social marketing campaigns evaluate the effectiveness of the campaigns. Select TWO key attributes (from 10 evaluation questions) that you want to use for the comparison. 

 Two social marketing campaigns are as follows:

 Campaign 1: Girls' Education Matters 

Campaign 2 #EqualOpportunities

 

 Evaluation Questions are:

Do we fully understand the attitudes and beliefs underpinning actual behaviors?
 Do we understand how the behaviour is situated within the lives of our targets?

Do we fully understand the barriers to and potential enablers of sustained behaviour change?

What environmental and or socio-economic factors may act as barriers?

Are the proposed intervention strategies and methods appropriate for all target groups? Are there any risks for communities or individuals (both staff delivering interventions and those who are the target of it)?

For written material, including websites and printed material, is the message we think we are sending the one that is actually being received by the target groups?

Do all segments of the target group comprehend the material (have we catered for the needs of those with learning difficulties including dyslexia and low literacy levels)?

Are all segments of the target being reached?

Are they responding?

Is the behaviour goal being reached? If not, what changes can be made to make the intervention more effective?

Kindly use the following outlines as your report structure: 

 Title page, Introduction, Brief background about the two campaigns 

 Body of Analysis : Key attributes for evaluation 

➢ Evaluation of attribute 1  • Explanation and evidence that support your arguments. 

➢ Evaluation of attribute 2  • Explanation and evidence that support your arguments. 

Note [not required to provide any recommendations] 

 Conclusion of Evaluation  • Consider - Did the campaigns achieved the objectives as intended?