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Based on the video: https://www.youtube.com/watch?v=tCLDMGWZFFA Answer the following questions and provide support for your responses: What would you consider to be the key reasons for
Based on the video: https://www.youtube.com/watch?v=tCLDMGWZFFA
Answer the following questions and provide support for your responses:
- What would you consider to be the key reasons for the success of this campaign? Explain.
- How would you measure the success of the campaign? Justify your response
- Which elements of this campaign would be applicable for other companies/organizations in other industries? Explain.
- Would this campaign still be as effective if it were run today?Explain.
- What changes would you make if running a campaign like this today? Explain
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
