Question
Based on these Pricing Strategies, please read and finish the questions below. 1. Skimming - price initially set high but gradually lowered over time 2.
Based on these Pricing Strategies, please read and finish the questions below.
1. Skimming - price initially set high but gradually lowered over time
2. Penetration - low prices
3. Prestige - high prices
4. Price lining - is the use of a limited number of prices for all your product offerings (easy to administer but it is inflexible especially when prices are rising)
5. Loss leader pricing - selling below cost
6. Bundle pricing - selling a group of goods for a single price
7. Bulk pricing - selling goods for less when sold in large quantities
8. Psychological pricing - pricing at amounts which are 'psychologically' designed to make one think they are paying less than they truly are
9. Golidlocks Pricing - using a lower & higher priced goods to sell the one thats 'just right'
10. Dynamic Pricing - prices change based on demand, time, etc. (Expedia)
Please provide 2 examples of products or services for each of the above pricing strategies. For each example, please document for the following:
1. What the good or service is
2. Explanation of the strategy with specific references
3. Why the strategy is used for your specific product; and
4. Type of channel distribution intensity the company should use (intensive, selective or exclusive) and why with an example (ie retailer).
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