Based on this dialogue with Richard Marriott, please provide short answers to the following five questions (write at most 2-3 sentences for each question):

1. What are the strategies that Amazon uses to adapt to its environment (i.e., customers, the industry, Turkish context)?

2. Comment on the strategic planning approach at Amazon.

3. What kind of rewarding mechanisms for managers/employees are used at Amazon?

4. What are the operating principles of Amazon and how do they contribute to success?

5. Comment on the organizational culture at Amazon.