. Based on what one customer stated as referred to in question 3 above, how can this consumer emotional reaction affect consumers when seeing meat labelled as pasteurized? In relation to what products are South Africans used to see the term pasteurized? How would South Africans perceive pasteurized meat as a product?

• so according to my point of view the customers will think of something that is not in a good condition to be used by a human. so changing the brand i think this will make no difference to the consumer.

(10)

5. How could the food industry make consumers learn about the benefits of irradiated foods? What product positioning should the food industry try to achieve for irradiated foods? How would motivation feature in the learning process?

• by persuading their costumers that using irradiated food couldn't cause any harm to the human. (10)

6. How could the food industry change the attitude of those consumers opposed to irradiated foods owing to misinformation by organizations like the Food & Water, Inc.? How can conditioning be used in this process of attitude change?

• maybe they can try to give them this product for free, try and host event to make them love the brand
• they can can also gives offering to consumers who purchases the product