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Based on what you learned from the Umpqua Bank video case, Umpqua has created a competitive advantage by doing all of the following except for:
Based on what you learned from the Umpqua Bank video case, Umpqua has created a competitive advantage by doing all of the following except for:
Creating an environment in which people like to hang out
Providing a hotel like atmosphere
Offering services beyond typical banking needs (e.g., music downloads, wi-fi access, local coffee)
Providing a rigorous service culture
Positioning themselves as the low cost service provider
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