Question
Based on your analysis, what kind of marketing strategies are likely to be more efficient for each product category: new notebook computer at the Apple
Based on your analysis, what kind of marketing strategies are likely to be more efficient for each product category: new notebook computer at the Apple Canada website with that of purchasing a jar of peanut butter at Wal-Mart.? (Give at least two examples for each)
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
