Based on your experiences of running a virtual company in MonsoonSIM or working in a company,

(a) Describe two (2) measures how you can help the company gain its market share. Discuss two

(2) possible social impacts (i.e. the effect on people and communities that happens as a result of

action taken) by implementing these measures.

(b) Discuss how the company maintains its competitive advantage and sustains its business. Give a detailed explanation of your answer.