Question
Based on your own reading Nestle crunch bar case study of the interview data what might the brand constructs be? How does the data support
Based on your own reading Nestle crunch bar case study of the interview data what might the brand constructs be? How does the data support your choices? Would these be similar to the research team identified constructs that emerged from consumer interviews?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
