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Based on your personal experience as a consumer and your marketing knowledge, what would you do differently from at least one of the companies reviewed
Based on your personal experience as a consumer and your marketing knowledge, what would you do differently from at least one of the companies reviewed and why?
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Reflecting on personal experiences as a consumer and applying marketing knowledge there are often areas where companies can improve their strategies t...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
