> Based on your understanding of aforesaid highlights you are requested to select a reputable organization/institution in your country to conduct your research, study and analysis. You can select an organization/institution either from the banking sector or financial sector. By referring to your chosen organization/institution, you should answer the following three questions in an essay formats: Q1. Critically discuss the effect of digital breakthrough on the key forces in the industry environment that affect the demand for product/service of your chosen organisation. What actions should it take keep its competitive advantage alive? (35 marks- 800 words).