Based upon your knowledge of consumer attitudes, and after critically reading the article listed below, explain to your manager how repeat purchase does not necessarily mean brand loyalty.

Garca Gmez, B.,Gutirrez Arranz, A.andGutirrez Cilln, J.(2006), "The role of loyalty programs in behavioral and affective loyalty",Journal of Consumer Marketing, Vol. 23 No. 7, pp. 387-396.https://doi.org/10.1108/07363760610712920