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Basic Motor Corporation uses target costing. Assume that Basic marketing personnel estimate that the competitive selling price for the QuikCar in the upcoming model year

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Basic Motor Corporation uses target costing. Assume that Basic marketing personnel estimate that the competitive selling price for the QuikCar in the upcoming model year will need to be exist23, 400. Assume further that the QuikCar's total unit cost for the upcoming model year is estimated to be exist19, 600 and the Basic requires a 20% profit margin on selling price (which is equivalent to a 25% markup on total cost). a. What price will Basic e establish for the QuikCar for the upcoming model year? b. Since the estimated manufacturing cost exceeds the target cost, Basic _____ its total costs to maintain competitive pricing within its profit objectives

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