Question
Basic psychological processes play an important role in understanding how consumers make decisions. Marketers must therefore understand the different facets of consumer behaviour. With regards
Basic psychological processes play an important role in understanding how consumers
make decisions. Marketers must therefore understand the different facets of consumer
behaviour.
With regards to the above statement elaborate on effectiveness of the five-stage model to
determine the consumer buying process.
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
