B&B has a new baby powder ready to amrket. If the firm goes directly to market with a product, there is only a $35$ percent chance of success. However, the firm can coductcustomer segment research, which will take a year and cost $$1,570,266.$By going through research, B&B will be able to better target potential customer and will icnrease the probability of sucess to $70$ percent. If successful, the baby poweder will bring a persent vaule profit at time of initial selleng$)$ of $$17\mathrm{.}1$ Million. If unsuccessful, the present vaule payoff is $$7\mathrm{.}9$ million. The appropriate discunt rate is $13$ percent.

Calcualte the NPV if the company goes to market immediately?