B&B has a new baby powder ready to market. If the firm goes directly to the market with the product, there is only a 65 percent chance of success. However, the firm can conduct customer segment research, which will take a year and cost $1.19 million. By going through research, the company will be able to better target potential customers and will increase the probability of success to 80 percent. If successful, the baby powder will bring a present value profit (at time of initial selling) of $18.9 million. If unsuccessful, the present value payoff is only $5.9 million. The appropriate discount rate is 13 percent. Calculate the NPV for the firm if it goes to market immediately and if it conducts customer segment research. (Do not round intermediate calculations and enter your answers in dollars, not millions of dollars, rounded to 2 decimal places, e.g., 1,234,567.89.) Market immediately Research option Should the firm conduct customer segment research or go to the market immediately? O Market immediately Conduct research The Litzenberger Company has projected the following quarterly sales amounts for the coming year: Q1 Q4 Q2 Q3 Sales $670 $700 $780 $850 a. Accounts receivable at the beginning of the year are $290. The company has a 45- day collection period. Calculate cash collections in each of the four quarters by completing the following: (A negative answer should be indicated by a minus sign. Do not round intermediate calculations and round your answers to 2 decimal places, e.g., 32.16.) Answer is complete but not entirely correct. $ $ Beginning receivables Sales Cash collections Ending receivables Q1 290.00 670 625.00 335.00 Q2 335.00 $ 700 685.00 X 350.00 $ Q3 350.00 $ 780 740.00 X 390.00 $ Q4 390.00 850 815.00 425.00 $ $