BB.

people discuss several types of estimations of likelihood that consumers can make (such as estimating quality or likelihood of satisfaction, goodness/badness). What other types of judgments do consumers make? Identify at least three (3) others, discuss thoroughly and indicate what these judgments have in common.

(b)- What is the anchoring and adjustment process? Explain how consumers use anchoring and the adjustment process in decision making. Discuss in detail, using examples and .

Question 2 - How do price and value perceptions affect low-effort decision making?. Give at least one example of how price and value perceptions affect your own low-effort buying decision