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BB software markets two software-applications (X and Y) for businesses, developer, and individual consumers. Consumers directly download the products from the web so there is
BB software markets two software-applications (X and Y) for businesses, developer, and individual consumers. Consumers directly download the products from the web so there is no variable cost associated with the production of new copies. Each customer needs only one copy of each product. BB knows that there are four segments in the marketplace. The size of the four segments and their reservation prices for the two products are as follows: Size Reservation Price (X) Reservation Price (Y) Segment 2 2 6 2 3 5 4 4 3 6 4 6 1 Does mixed bundling and making both the bundle and at least one of the individual products available make sense? Develop at least one feasible mixed bundling option and show its impact on the revenue of BB BB software markets two software-applications (X and Y) for businesses, developer, and individual consumers. Consumers directly download the products from the web so there is no variable cost associated with the production of new copies. Each customer needs only one copy of each product. BB knows that there are four segments in the marketplace. The size of the four segments and their reservation prices for the two products are as follows: Size Reservation Price (X) Reservation Price (Y) Segment 2 2 6 2 3 5 4 4 3 6 4 6 1 Does mixed bundling and making both the bundle and at least one of the individual products available make sense? Develop at least one feasible mixed bundling option and show its impact on the revenue of BB
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