BBQ Supply sells barbecue and barbecue accessories online through various platforms. Its products and customer service have always have been rated high on various review sites. Recently, during a dispute with a particularly irate and irrational customer, BBQ had begun to see multiple negative reviews of its products online. Management suspected that it was a result of the dispute and the work of the disgruntled customer. To fight back, BBQ began running a promotion-"Give our products a 5 Star review, and we will send you a discount code for your next purchase!" Is what BBQ did legal?

a. Yes, it is legal to try to counter fraudulent negative reviews in any way necessary in order to rightfully restore your brand's reputation.

b. Yes, it may be unethical, but it is not illegal to pay for reviews.

c. No, the Federal Trade Commission (FTC) prohibits companies from buying fake reviews.

d. No, BBQ could offer other incentives but can't offer cash discounts or rewards in return for positive reviews.