BCG Matrix assignment

Please identify 2 products (doesn't have to be healthcare) for each of these scenarios as discussed in class.

Note: Market Share (MS) & Market Growth (MG)

Stars: High MS and High MG

1

2

Strong Cash Cow: High MS and low MG (but with good potential)

1

2

Weak Cash Cow: High MS and low MG (but with poor potential)

1

2

Strong Problem Child: Low MS and high MG (but with good potential)

1

2

Weak Problem Child: low MS and high MG (but with weak potential)

1

2

Dogs: Low MS and Low MG

1

2