Question
BCG Matrix Match the following respective business categories (as per the BCG matrix) to generally used business strategies with them: 1. Cash Cows A. Divest.
BCG Matrix
Match the following respective business categories (as per the BCG matrix) to generally used business strategies with them:
1. Cash Cows | A. Divest. Such businesses/ products are generally disinvested or phased out gradually |
2. Stars | B. Analyse. Either divest and move out or invest more to grow market share |
3. Question Marks | C. Invest. Such businesses/ products often need more investments to maintain their market leadership |
4. Pets | D. Harvest. Such businesses/products do not need more investment and can be used to finance other high-growth businesses in the portfolio |
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Project Management A Systems Approach to Planning Scheduling and Controlling
Authors: Harold Kerzner
10th Edition
978-047027870, 978-0-470-5038, 470278706, 978-0470278703
