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BCOM HONOURS - ACADEMIC CALENDAR QUESTION FOUR [20] 4.1 Explain how an organisation evaluates and selects target markets (10) 4.2 Discuss the marketing strategies an

BCOM HONOURS - ACADEMIC CALENDAR QUESTION FOUR [20] 4.1 Explain how an organisation evaluates and selects target markets (10) 4.2 Discuss the marketing strategies an organisation could use in the mature stage of the product life cycle

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