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Be able to match the features of your product with the needs and problems of your prospect. A product has many features and benefits such
Be able to match the features of your product with the needs and problems of your prospect.
- A product has many features and benefits such that we now have the so-called multi-purpose. However, not all the features and the benefits of a product can be suitable to the needs and problems of every prospect the salesman may meet.
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
