Question
. Be able to name and explain the various eras of marketing thought development (business focus) that have existed since the Industrial Revolution (late 1890's
.
Be able to name and explain the various eras of marketing thought development
(business focus) that have existed since the Industrial Revolution (late 1890's / early
1900's) and be able to identify the impact of significant historical events in each era.
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Marketing The Core
Authors: Roger Kerin
8th Edition
1260483517, 9781260483512
