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Be provided information (in several articles) regarding a current business problem. You are tasked withusing concepts learned in the courseto (i) describe environmental factors contributing
Be provided information (in several articles) regarding a current business problem. You are tasked withusing concepts learned in the courseto (i) describe environmental factors contributing to this business situation and (ii) provide potential solutions/suggestions to a business problem.
assignment, read the following articles (provided in Blackboard) and answer the questions below.
- ""Supermarkets Soured on Kraft Heinz and Its Pricing Tactics,"The Wall Street Journal, February 26, 2019
- "Store Brands Cut Into Big Food,"The Wall Street Journal, July 28, 2019
- "Consumer Giants Turn From Diapers and Detergent to Eye Rollers and
- Jelly Masks"The Wall Street Journal,July 21, 2019
- Please respond to the following questions above, andbe
- specific. Number your responses.
- 1)In chapter 3, we are introduced to 5 categories of environmental forces (social,
- economic, technological, competitive, and regulatory) that influence firms.
- a)Indicate which of the five (Hint: there is more than one) environmental forces have led to the challenges facing large, dominant food companies such as Kraft Heinz.
- b)Describe, specifically,howthe forces identified in part a) have influenced food companies such as Kraft Heinz.
- 2)Describe the missteps made by food manufacturers such as Kraft Heinz,Campbell's Soup Co. and others have made in recent years that have hurtsales.
- 3)a) Identify the environmental forces that have led to the challenges facing large, dominant consumer goods firms such as Procter & Gamble and Colgate- Palmolive Co. and have spurred the acquisition of numerous skin care brands.
- b) Describe, specifically,howthe forces identified in part a) have influenced these consumer goods firms.
- 4)What can firms (both food manufacturers such as Heinz Kraft and consumer goods firms such as Procter & Gamble) do to combat declining sales of their brands?
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