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Be provided information (in several articles) regarding a current business problem. You are tasked withusing concepts learned in the courseto (i) describe environmental factors contributing

Be provided information (in several articles) regarding a current business problem. You are tasked withusing concepts learned in the courseto (i) describe environmental factors contributing to this business situation and (ii) provide potential solutions/suggestions to a business problem.

assignment, read the following articles (provided in Blackboard) and answer the questions below.

  • ""Supermarkets Soured on Kraft Heinz and Its Pricing Tactics,"The Wall Street Journal, February 26, 2019
  • "Store Brands Cut Into Big Food,"The Wall Street Journal, July 28, 2019
  • "Consumer Giants Turn From Diapers and Detergent to Eye Rollers and
  • Jelly Masks"The Wall Street Journal,July 21, 2019
  • Please respond to the following questions above, andbe
  • specific. Number your responses.
  1. 1)In chapter 3, we are introduced to 5 categories of environmental forces (social,
  2. economic, technological, competitive, and regulatory) that influence firms.
  3. a)Indicate which of the five (Hint: there is more than one) environmental forces have led to the challenges facing large, dominant food companies such as Kraft Heinz.
  4. b)Describe, specifically,howthe forces identified in part a) have influenced food companies such as Kraft Heinz.
  5. 2)Describe the missteps made by food manufacturers such as Kraft Heinz,Campbell's Soup Co. and others have made in recent years that have hurtsales.
  6. 3)a) Identify the environmental forces that have led to the challenges facing large, dominant consumer goods firms such as Procter & Gamble and Colgate- Palmolive Co. and have spurred the acquisition of numerous skin care brands.
  7. b) Describe, specifically,howthe forces identified in part a) have influenced these consumer goods firms.
  8. 4)What can firms (both food manufacturers such as Heinz Kraft and consumer goods firms such as Procter & Gamble) do to combat declining sales of their brands?

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