Be sure to address the following in your paper What were the main points in the book What parallels between the book you read and your textbook can you draw What differences were there, if any What did you learn The correct full text reference is Kerin, R Hartley, S (2019) Marketing VitalSource Bookshelf Retrieved from https online vitalsource com books 1260809773

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Be sure to address the following in your paper: What were the main points in the book? What parallels between the book you read and

Be sure to address the following in your paper:

What were the main points in the book?
What parallels between the book you read and your textbook can you draw?
What differences were there, if any?
What did you learn?

The correct full-text reference is: Kerin, R. & Hartley, S. (2019). Marketing. [VitalSource Bookshelf]. Retrieved from https://online.vitalsource.com/#/books/1260809773/

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