• Analyze general electric's corporate-level strategy. to analyze a company's corporate-level strategy, you first need to define the company's mission and goals. sometimes the mission and goals are stated explicitly in the case; at other times you will have to infer them from available information. the information you need to collect to find out the company's corporate strategy includes such factors as its line(s) of business and the nature of its subsidiaries and acquisitions. it is important to analyze the relationship among the company's businesses. do they trade or exchange resources?are there gains to be achieved from synergy? alternatively, is the company just running a portfolio of investments? this analysis should enable you to define the corporate strategy that the company is pursuing (for example, related or unrelated diversification, or a combination of both)and to conclude whether the company operates in just one core business. then, using your swotanalysis, debate the merits of this strategy. is it appropriate, given the environment the company is in? could a change in corporate strategy provide the company with new opportunities or transform a weakness into a strength? for example, should the company diversify from its core business into new businesses?other issues should be considered as well. how and why has the company's strategy changed over time? what is the claimed rationale for any changes? often it is a good idea to analyze the company's businesses or products to assess its situation and identify which divisions contribute the most to or detract from its competitive advantage. it is also useful to explore how the company has built its portfolio over time. did it acquire new businesses, or did it internal venture its own? all these factors provide clues about the company and indicate ways of improving its future performance. analyze general electric's business level strategy. once you know the company's corporate-level strategy and have done the swot analysis, the next step is to identify the company's business-level strategy.if the company is a single-business company, its business-level strategy is identical to its corporate-level strategy. if the company is in many businesses, each business will have its own business-level strategy. you will need to identify the company's generic competitive strategy -differentiation, low cost, or focus - and its investment strategy, given the company's relative competitive position and the stage of the life cycle. the company also may market different products using different business-level strategies. for example, it may offer a low-cost product range and a line of differentiated products. be sure to give a full account of a company's business-level strategy to show how it competes.identifying the functional strategies that a company pursues to build competitive advantage through superior efficiency, quality, innovation, and customer responsiveness and to achieve its business-level strategy is very important. the swot analysis will have provided you with information on the company's functional competencies. you should further investigate its production, marketing, or research and development strategy to gain a picture of where the company is going. for example, pursuing a low-cost or a differentiation strategy successfully requires a very different set of competencies. has the company developed the right ones? if it has, how can it exploit them further? can it pursue both a low-cost and a differentiation strategy simultaneously? The swot analysis is especially important at this point if the industry analysis, particularly porter's model, has revealed the threats to the company from the environment. can the company deal with these threats? how should it change its business-level strategy to counter them? to evaluate the potential of a company's business-level strategy, you must first perform a thorough swot analysis that captures the essence of its problems. Once you complete this analysis, you will have a full picture of the way the company is operating and be in a position to evaluate the potential of its strategy. thus, you will be able to make recommendations concerning the pattern of its future actions. however, first you need to consider strategy implementation, or the way the company tries to achieve its strategy. analyze general electric's structure and control systems. the aim of this analysis is to identify what structure and control systems the company is using to implement its strategy and to evaluate whether that structure is the appropriate one for the company. different corporate and business strategies require different structures. for example, does the company have the right level of vertical differentiation (for instance, does it have the appropriate number of levels in the hierarchy or decentralized control?) or horizontal differentiation