Bearing in mind the current state of the global economy, critically analyze Lyft's attempt to enter the South-East Asia / Vietnam market. Using secondary data, research the market using international market research theory. Carry out an external environmental analysis of the foreign country by evaluating the wider and competitive environments. Then. based on your own research of that market and your earlier analysis, segment. target and position Lyft in the Foreign market. Finally. design a marketing mix to allow the organization to grow and sustain competitive advantage in that market.