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Because BMW automobiles are so well built, they have a high performance quality in the minds of most consumers. Although a Nissan's quality level is

Because BMW automobiles are so well built, they have a high performance quality in the minds of most consumers. Although a Nissan's quality level is not as high as that of BMW, Nissans are viewed as consistently reliable. Therefore, Nissans have high levels of ____________.

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performance quality

attribute quality

supplemented quality

augmented quality

conformance quality

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