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Because his firm collected sales reports, purchase records and cus tomer information, Steve was able to make better marketing decisions, which led to consistently better
Because his firm collected sales reports, purchase records and cus tomer information, Steve was able to make better marketing decisions, which led to consistently better marketing plans. Steve was able to use effectively the firm's
internal wiki.
accounting information system.
big data protocol.
decision support system.
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Operations management
Authors: Jay Heizer, Barry Render
10th edition
978-0136119418, 136119417, 978-0132163927
