Because his firm collected sales reports, purchase records and customer information, Steve was able to make better marketing decisions, which led to consistently better marketing plans. Steve was able to use effectively the firm's a accounting information system. b internal wiki. decision support system. big data protocol. Question 2(1 point) Alicia was thinking about how to grow her greeting card store, and she wondered if adding some gift lines or maybe candles might help increase sales. Her friend, Jessica, suggested using market research to help make the decision. What kind of research would be best for Alicia in this situation? a Retail focused b Exploratory c Descriptive d Cousal Question 3 (1 point) Which of the following is a major problem in causal research? it is by far the most expensive type of research marketers use. it can be difficult to identify and test all the reasons customers use to make decisions and act. its nature makes it difficult to obtaio accurate and reliable information. it is more appropriate for scientific or academic purposes that for practical marketing matters