Because industrywide advertising is a ________ good, optimal industrywide advertising is ________ to achieve.

Select one:

a.private; difficult

b.private; easy

c.public; difficult

d.public; easy

In a franchised network in which all managers are required to pay a percentage of their sales to pay for system-wide advertising, there ________ a free-rider problem and it is ________ likely that the system-wide quantity of advertising will be optimal.

Select one:

a.is; more

b.is; less

c.is not; less

d.is not; more