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Because it is costly for a retailer to improve its performance on all benefits, retailers Multiple Choice try to improve their performance on the benefits

Because it is costly for a retailer to improve its performance on all benefits, retailers

Multiple Choice

try to improve their performance on the benefits that are important to its target market.

will try to find a target market that will approve of the benefits the retailer currently offers.

will often remove benefits rather than try to change them.

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