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Because of the Corona crisis a company needs to raise additional funding for its operations. The management decides to enter international capital markets (equity and

Because of the Corona crisis a company needs to raise additional funding for its operations. The management decides to enter international capital markets (equity and debt) to find investors and asks an investment bank to manage the whole process. The company has a good rating (A), so the issue(s) are expected to be a success. The question is: how will the process of issuing in international capital markets be organized by the investment bank? Describe the different elements of the issuing process. Include which factors determine whether the issue will be a success

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