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Because retention ratios do not necessarily reflect customers' satisfaction or dissatisfaction with the insurer, it is important for an insurer to compare its policy retention

Because retention ratios do not necessarily reflect customers' satisfaction or dissatisfaction with the insurer, it is important for an insurer to compare its policy retention ratios to which one of the following? Available answer options Select only one option A Policies in force B New policy goals C Industry average retention ratios D Historic retention ratios

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