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Because the Under Armour ^() brand name for clothing has strong brand equity, the company decided to create other athletic products with the Under Armour
Because the Under Armour ^() brand name for clothing has strong brand equity, the company decided to create other athletic products with the Under Armour name. This is using the brand strategy of Mu
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Management
Authors: Michael A. Hitt, Stewart Black, Lyman W. Porter
3rd edition
132553287, 978-0132553285
