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Because Theo Chocolate is committed to sustainability, and to treating cocoa growers fairly, customers feel that it is different from other chocolate manufacturers, and they
Because Theo Chocolate is committed to sustainability, and to treating cocoa growers fairly, customers feel that it is different from other chocolate manufacturers, and they are willing to pay more for what they feel is a higher quality product. This means that Theo Chocolate has adopted a cost leadership strategy
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Electronic Media Management
Authors: Peter Pringle, Michael F Starr
5th Edition
024080872X, 978-0240808727
