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Because we are bombarded with choices and messages on a daily basis, we need some way to make sense of it all in a timely
Because we are bombarded with choices and messages on a daily basis, we need some way to make sense of it all in a timely and efficient manner. This whyparticularly for low-involvement decisionswe are likely to employ the use of...
Parsing
Extended problem-solving
Benefit segmentation
Heuristics
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