Question
(Before answering the questions below, please visit https://www.gloriajeans.com and get detailed information about Gloria Jean's Coffees. Answer the three questions for Gloria Jeans Coffees.) Develop
(Before answering the questions below, please visit https://www.gloriajeans.com and get detailed information about Gloria Jean's Coffees. Answer the three questions for Gloria Jeans Coffees.)
Develop a questionnaire for assessing consumer experience with Gloria Jean's Coffees products. (In total 50 points). Your questionnaire should have the following structure.
a. It should include 5 questions (items) for consumer experience using Likert scale.
b. It should include 5 questions (items) for consumer behavior (coffee consumption habits) using Likert scale.
c. It should include 5 questions (items) for consumer attitudes towards substitute products using Likert scale.
d. It should include 5 questions (items) for coffee attributes using constant sum scaling.
e. It should include 5 questions (items) for Gloria Jean's Coffees shops using semantic differential.
f. It should include 5 questions (items) for the reactions to Gloria Jean's advertisements using continuous rating scale.
g. It should include 5 questions (items) on demographics using nominal and ordinal scales.
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