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Before assigning a national account manager to a customer, a firm would want to be certain that the customer met all of the following criteria

Before assigning a national account manager to a customer, a firm would want to be certain that the customer met all of the following criteria except: a. the customer has a large sales potential b. the customer has complex buying behaviors c. the customer has limited purchase requirements d. the customer has multiple locations e. the customer operates various units

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